| Gym cost | Only LIFTAG Free core forever. Tags, listing, machine setup, and the core dashboard stay free. Advanced business tools are optional. | $39 / $79 / $143 / $239 per month for 20 / 50 / 100 / 200 machines. Enterprise above that. | $30 / $60 / $99 / $150 per month by machine count. One-time $99 setup, waived on a 3-month or longer term. | 150 € per month excl. VAT for the full platform. Monthly cancelable, 30-day money-back. Pilot discounts available. |
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| Physical tags | Only LIFTAG NFC + QR tags shipped to the gym at no cost and tied to the machine catalog. | Gym prints QR codes from the dashboard. NFC is supported; the gym supplies those tags. | Branded QR labels generated and shipped after the gym sends an equipment list. | QR stickers or magnets are printable or orderable. No NFC kit. |
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| Access method | Best here NFC + QR as the default kit. Tap for speed, scan as the universal fallback. | QR primary. NFC supported as an option. | QR only. Browser or add-to-home-screen PWA. | QR only. Browser for basics, optional app for tracking. |
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| Trainer videos | Best here Gyms can film their own trainers on their exact machines and attach those videos to the tag. | Machine photos and history on that piece of equipment. Not built around gym-filmed coaching videos. | Machine-specific labels and in-experience gym promotional messaging. | Exercise videos plus German coaching cues, safety notes, and defect reporting. |
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| Gym discovery | Best here Verified listing on the LIFTAG discovery map, included with free core. | Strong multi-gym member history and a travel “Gym Passport.” Not a public gym-acquisition map. | Per-location labels. No shared discovery map. | Studio map inside the app plus a partner listing on reptag.app, with the paid platform. |
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| Tracking depth | Best here PRs, estimated 1RM (Epley), volume trends from 4 to 52 weeks, body-part splits, RPE, streaks, routines, and rest timer. | Fast machine logging, last-session memory, AI weight suggestions, programs, PRs, and rest timer. | Sets, reps, weight, notes, plus cardio stats. History is anchored to that exact machine. AI Workout Assistant. | Set and weight logging under 10 seconds, last-weight memory, PRs, history, and cross-studio progress. |
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| Works without tags | Best here Full standalone workout tracker at any gym. Tags accelerate partner floors; they are not required. | Full member app. The scan flow depends on a gym that has installed Liftd codes. | Experience is built around that gym’s labels. History lives on the device by default. | Free member app works across gyms. Machine scan is the in-studio accelerator. |
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| App required | Yes for full logging, history, and progress. | Yes. Member app is free. | They win No. Camera scan opens the browser. Add-to-home-screen is optional. | They win Optional. Web covers exercise, video, and defect reports. App unlocks tracking. |
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| Gym analytics | Core dashboard with listing, machines, and usage. Deeper business tools are optional. | They win Deepest in the category: utilization, peak hours, muscle-group coverage, silent churn, and re-engagement. | Scans, usage by machine and time, engagement, and “dead” machines. | Live scans, top devices, activity, and defect reports. |
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| Privacy model | Standard cloud account. Core tracking needs a login. | Cloud account. Gyms see aggregate usage; personal detail is opt-in. | They win On-device by default. No account required. Export and import for a new phone. | Cloud platform. Servers in Frankfurt. |
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| Trainer and community tools | Trainer profiles, plan sharing, and client progress from real set history. Community feed is not the focus. | AI recommendations and owner-side re-engagement. Not a trainer-chat or leaderboard product. | Consistency tracker, badges, and gym promotional messaging inside the scan experience. | They win Trainer chat, booking calendar, printable plans, challenges, leaderboards, news, and polls. |
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| Setup | Best here Machine catalog plus free NFC and QR tags shipped to the floor. | Add machines from a commercial catalog or by hand, then print QR codes. Claimed under an hour. | Send an equipment list. Labels are generated and shipped. | Afternoon setup. QR codes printable or orderable as magnets and stickers. |
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